New Balance 740

Exclusive Online Campaign

The original 740s were the kind of running shoes you wore until they were completely worn out — and then bought again without hesitation. These long-time favourites are back from the archives, ready to inspire a whole new generation of fans. The 740 combines familiar elements inspired by 2000s running — an open mesh upper, segmented midsole, and streamlined silhouette — with details like two-tone mesh and angular overlays that give the 740 a unique visual identity. Whether you're discovering them for the first time or rediscovering them, the 740 is poised to be your next favourite shoe.