New Balance MS327

Exclusive Online Campaign

As recreational running became hugely popular in the 1970s, the benchmark for running footwear shifted from mere existence to performance. Although the designs of the era are considered simple by today's standards, the decade stood out as the moment when running shoes gained an identity of their own. The 327 sheds new light on the 1970s as a time of innovation, boldly reimagining classic design elements with a thoroughly contemporary perspective. With an angular reworking of the tried-and-tested, oversized toe silhouette, asymmetrically placed “N” branding and a trail-inspired wraparound sole, the 327 offers nothing less than a complete reinterpretation of our running shoe heritage.